Expo Antad & Alimentaria Mexico beats internationalization records
Olot Meats Group present at Expo Antad & Alimentaria México, which took place from 7 to 9 March at Expo Guadalajara in Mexico City, has reached unprecedented levels of internationalization. The number of international exhibitors of food and beverages at the event increased by 78% over the last edition of the show and surpassed 340 signatures, occupying an exhibition area of approximately 6,500 square meters, 164% more than in 2016 China is the country with the largest exhibition footage – some 1,300 square meters – followed by the US and Spain.
The second edition of Expo Antad & Alimentaria México reaffirms the success of the strategic alliance between its organizers, Antad and Alimentaria Exhibitions. The show, which gathers the most complete offer in the Aztec country of food, beverages and consumer products, allocates nearly 6,500 m2 to the exhibition of international companies, exclusively.
This edition stands out for the increase of the international participation with the assistance of companies exhibiting from 29 countries. More than a dozen go to ExpoAntad & Alimentaria México for the first time as Germany, Denmark, the Philippines, Guyana, Japan, Malta, Russia, SriLanka, Taiwan and Tunisia. The significant participation of China, with 60 companies, and the recognition of Zheiang as a guest region are noteworthy.
11 of the 17 Spanish Autonomous Communities have also participated, among which Castilla-León, Catalonia, Madrid and Castilla La Mancha stand out for their greater participation.
The Spanish offer on display has consisted of meats, wines, gourmet products, olive oil and preserves, in short the Spanish food products of greater international acceptance and which enjoy the preferences of Mexican consumers. The perception of Spanish wine in Mexico is excellent. According to data from the ICEX, Spain was the main supplier of wines to Mexico in 2015, with a 29% market share in value, at great distance from France and Chile, its big competitors. Imports of olive oil from Spain also experienced a great growth that year, registering a 24% increase in value with respect to the previous year. Spanish vegetable preserves ranked second in the ranking of Mexican imports with a 29% market share, very close to the US leading this market with 31%.